Berkley Gulp Alive Jerk Shad is the next generation in Gulp technology. The Jerk Shad comes floating in the "Magic Gravy" in 18 oz. livewells, enabling you to recharge your baits by putting them back in the container. The authentic action, scent and taste of these long-lasting Jerk Shads will fool the most finicky fish. Anglers have waited years for technology to produce an artificial bait that looks, smells and even tastes like the real thing. The new Gulp Alive baits absorb 20% more Gulp scent and attractant which makes them more effective than the 1st generation baits. They also have a 34% better swimming action than original Gulp. More attractant, better action, better results than ever before! Gulp Alive baits are 100% biodegradable.